[awj]

That's only a concern when continuing your behavior results in a decrease of revenue. EA has been acting like this for a long time. If driving off these kinds of customers was going to create future pain for them, it would have by now.

[fusiongyro]

I posit this is because EA doesn't really have a brand identity per se, but SimCity does.

[jdechko]

Agreed. The only reason some people know that EA publishes the Madden games is that it's right in your face when you start ("EA Sports. It's in the game."). Other than that, I doubt many people would even make the connection.

Much of EA's target audience could care less about what they've done to the gaming industry. They don't give a crap about reviews or DRM or always-online gameplay. It's just how their game works.

The SimCity franchise, I'm inclined to believe, is a much smaller, geekier segment of the gaming market, and these broad strokes made from the executives at EA tend to ruffle our feathers considerably more.

[awj]

In that case, they've been doing this same kind of stuff with their other brands for quite a while and either are ignoring the pain it generates or aren't feeling it.

[fusiongyro]

Some companies are great at ignoring pain until it kills them. I guess we'll see.

[bluedanieru]

Haven't they been been posting pretty shitty quarterly statements for a few years now? They have a lot of money in the bank, so to speak, I'm sure, but it will catch up with them eventually.