[uoou]

Yes, I said that in my previous post.

And we'll go back to having a greater proportion of hobbyist sites. People doing it for the love of it rather than the money. That's fine.

I think advertising is a terribly crude way to make money from a website, as well as being cultural and aesthetic pollution. I think we'll look back on this period when websites were ad-funded with embarrassment.

Of course, I can't think of a better idea.

But if the use of ad-blockers increases then many many sites will go pop (the really good ones - the ones that people are actually actively willing to pay for - will survive of course) until some clever sausage eventually thinks of a better idea. And that will be great. Good old free market at work.