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by Shorel
4841 days ago
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> It is possible that the nutrient powder (and similar) industry hasn't given much thought to this idea because its radical and potentially risky, especially as a business venture where legal liability might be very, very high. The stuff bodybuilders consume is not as well controlled as anything called 'food'. In fact, bodybuilding forums are full of 'I bought brand X and it was mostly filler, better stick to brand Y'. |
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Marketing it as a food replacement would be very difficult because of subtle differences between people's bodies. I think they stick with supplements/protein powder because it reduces the possibility of wrongful death lawsuits (and similar) while still allowing leeway with federal regulations.