[trentlott]

Being that he didn't actually tell us what was in his formula, I smell an amateur (or not-so) marketing campaign.

[justforyoutrent]

He actually specifies exactly what's in his formula on his blog:

http://robrhinehart.com/?p=424

He's apparently even willing to ship you a batch of his own concoction for free if you agree to try it out for a week with blood tests before and after.