[grhino]

He could be one of the rare ones that doesn't enjoy food, so he doesn't understand why eating food is often a social experience.

Even if it does turn out to be the perfect drink, though I would think you could find something similar as a meal substitute shake, MRE, or for people who can't chew. There's probably already a market for something like this that is being targeted.

[zeteo]

So maybe he'll make a killing in the meal substitute market. Or maybe he'll become the poster boy for why you need boron in your diet and you'll die horribly without it. Either way, we'll all learn something new and useful.

[DanBC]

It's a big market and it's being targeted pretty successfully.

It's a medical market, which means he's going to fail getting through the tricky regulatory problems.

See, for example, Ensure or Ensure Plus.