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by mbreese 4842 days ago
This is the real question - what is it that Google wants out of I/O? Do they want developer engagement, or do they want to publicize their most recent toys? Either is certainly valid, but the current setup does not optimize for engaging developers.

But, you've got to hand it to them, they certainly do wring out all of the PR they can from I/O. I'm honestly not sure how I'd change it... expect maybe make the keynote a separate ticketed event. I'd love to go just for the developer talks, even if it meant skipping the swag-laden keynote.