[bilbo0s]

I think in the deep South there is still a 'taboo' of sorts on relationships with blacks. Leading to more searches on 'Ebony' as fewer people experiment with it. A phenomenon similar to the data from other more conservative nations where the top search becomes *(Gay). It's just a 'safe' outlet.

The presence of places like Spelman probably magnifies the effect. I'd wager that if you put the college for the daughter's of the nation's elite blacks in the middle of say... Iowa... the number of searches on 'Ebony' would shoot up in Iowa as well.