[niggler]

I'm utterly confused by ebay's move here. They have the brand exposure. If someone is looking for something and would find ebay acceptable, they would go to ebay directly. Someone who finds ebay unacceptable would not touch an ebay ad. Why would the company think ads would help at this stage?

[pc86]

Not saying I think they're correct, but I would imagine they're targeting people who know about eBay, don't have an opinion regarding them one way or the other, and aren't going to take that extra step to check ebay.com for their next purchase.

As the article said, to "draw them in."