[DanBC]

> non-social bookmarking is as old as the browser, it's called "bookmarks".

But "bookmarks" sucks for many people. I want something like any of those social bookmark sites, but I have no interest in the social stuff. I just want a nicer way to see my bookmarks.

> The UI for the site just looks like Pinterest.

And compared to a huge nested list of folders looking like Pinterest is probably a good thing.

[mseebach]

I have no disagreement with these points, my point is that they're competing against a straw man. This leaves me with the question; what do they actually do different from their actual competition? When leave me to speculate that they're just another social bookmarking clone, bringing little new to the table.