| I should disclose that I haven't shopped on eBay in many years. Here's why, and why it's relevant: I have a terrible experience on eBay. The prices are great until the excessive shipping is added. Until payment I can generally get a response from the seller but after that it's like I don't exist. Then there are the outright scams. And please note, I'm a _buyer_. I shudder to think that I should ever be a seller on eBay; sellers are left empty handed if a buyer claims "not as described." Example: http://www.cbsnews.com/8301-501465_162-57352136-501465/paypa... When I try to shop for something online, even adding "-eBay" to a google search to drop eBay listings can be risky (it will eliminate any page that mentions eBay). I believe this is relevant because the study is basically claiming eBay is well known enough that they don't need to advertise on Google. I'd argue exactly the opposite is happening: eBay is hemorrhaging users and a successful marketing campaign could change that. eBay needs Google more than Google needs eBay. Amazon (mentioned in the article) and Apple are definitely innovative in the retail space. I notice they focus on targeted ads more than eBay does, because eBay's model is more hands off. And I think a direct consequence is Amazon and Apple can make good use of Google ads. There's nothing wrong with "hands off" automation of big parts of your business. It works for Google. But I can't really take eBay's study very seriously: if there are lots of customers and businesses who have grown tired of eBay (and PayPal), their advertising has got to be hurting. Straighten out your house, eBay, and then people will want to stop by. |
It may be that in the past postage costs were hidden, but they've made it very clear now. The buyer pays the price + postage, both of which are clearly visible on the search page and repeated on the item and purchase page.
eBay is fantastic for small electronic components. If you need a couple of capacitors or a single (popular) chip, the price + postage is always considerably less than buying from a mainstream retailer (where £10+ postage for anything is the norm). My experience is in the UK, so elsewhere may be different.