[jaddison]

How did people sign up if you didn't tell them the product name? Did you not direct them to the product site?

[LeFever]

Haha, good question. We did it via PMs or DMs or whatever the given site had. It also made it a bit more personal since we were using our own accounts.

[chewxy]

This. For my current project, Fork the Cookbook (http://forkthecookbook.com) we found that being personal helps.