[rex_gsd]

Yep, I totally agree about the term Mail Merge being pretty unknown so I'll get some feedback from friends on what it could possibly be changed to.

I'll be trying direct marketing first to the businesses that already do mail merges so if that fails I'll fall back on search hits and make it more new user friendly.

[camz]

I'd say that people who need mail merge know what it is. It was made most famous by Microsoft Office (at least thats where i heard it first). But, it'd be a good idea to have a simple description thats a natural search term.