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The post is spot on. Firefox is a great browser, but reading the OP's last paragraphs, users rarely choose software for quality alone. The most popular alternatives to Firefox are Google's Chrome and Microsoft's Internet Explorer. I doubt these alternative browsers would exist if they were not useful for Google's and Microsofts main businesses. These companies produce web browsers to support their main products/services. The rationale behind AOL Explorer (https://en.wikipedia.org/wiki/AOL_Browser) was similar. In settings like those privacy and other interests of web users are easily sacrificed. Out of all the big browsers, Mozilla Firefox comes closest to being a web browser for the sake of web browsing. |
Joe consumer, comprising an ever increasing majority of the Internet population, simply doesn't care about which browser she is using. More often it is a result of what randomly got installed as the default through their last foray of random clicking and purchases. As a result, Chrome's regular placement on the Google homepage (and IE's default-installation) give it obvious "competitive" edges.
Of course when discussing browser market share this is rarely mentioned, instead popularity is usually attributed to fractional nanosecond differences in rendering time and so on that 99% of users never notice, and simply won't care about even if you told them.
(Edit: there is another reason to appreciate Mozilla in here, in that their efforts seem less focused on branding and positioning than they are much more so on function and vision. Mozilla's endgame shares a certain utilitarian theme compatible with what the masses seem to expect from technology (it's a "computer" with the "Internet" on it, not a "Chromebook" with "Google" on it), than does just about every other company in this space who are using their platforms to sell people more shit they don't need)