[bdc]

  > Most of us won't pay $1 for a great game, but will pay $99 in IAPs

Here's the difference: by the time you're even considering an in-app-purchase, you already know you love the app. Would you rather support a product that has given you lots of pleasure, or an unknown product that lobs a couple of screenshots before footing you the bill?

While I don't have much experience with purchases in iOS, I can say for sure that of the apps I've purchased through Android, all but one (around three dozen total) SUCKED. They had good reviews and good screenshots - that's what made me buy them - but they didn't follow through with the promise. I'm willing to take the <$5 risk to try a new game with "good" reviews and pretty "screenshots", but so far, empirically, it has almost always ended poorly.

... lending the more interesting question: how do we get out of THAT rut?