[prawn]

I've never heard this given as a reason to choose one app over another. Are many people fussy like that?

[drewmck]

I've found that most people don't care about this unless you're delivering an extraordinary native experience (ala Path) A native app is great if you've got a team who can do it well. If you can't, simple PhoneGap-ish apps will suffice. It's a sunk cost in that if you get traction, you'll eventually need to switch over to native to compete: effectively a re-write.