[evansolomon]

> I can't name a single ad that I have seen over the past week

Ads aren't trying to get you to remember the ads, they're trying to get you to recognize, like, buy, etc the product. That can happen without remembering or actively paying attention to the ad.

I won't go on a hunt for a list of research confirming it, but there are about hundreds if not thousands of examples explaining that marketing does work, whether its audience thinks it does or not.

tl;dr Even if you believe you'll never click an ad, you're probably still hurting the advertiser and therefore the publisher.

[calebegg]

Which is the justification for pay-per-impression ads. Grandparent says that they are sorry if they are pay-per-impression; what difference does blocking or not make though if they're pay-per-click, and they never click?

[dizzystar]

You hit the nail on the head. If it is per impression, then yes, there is some information they would like me to have and there is some profit that this site is receiving from those impressions. It is fair game then to have me see those ads if that is what the model is as long as this model isn't abused.

If the pay-per-click is supposed to piggy back on free impressions then I have zero conscience of denying them free advertising.