This reminds me more of Fallen London (formerly known as Echo Bazaar) [1] than SimCity. Fallen London was the first and only free-to-play game to get me hooked enough to pay the developers for some extras. I'd suggest anyone with an interest in either free-to-play games and/or the role of writing in video games to take a look at it.
Here's a review [2] and an analysis of the game's monetization [3].
The developers' blog has insights into their process and what they call "narrative engineering" [4]. It's best to read it oldest-to-newest.