It only appears crazy to those who find themselves desperate to play said games. Others, who aren't, or have created boycotts, can make decisions based on DRM.
Don't get me wrong, I would love to play that game. The company EA, to me, just has a lot less reputation than Amazon where I buy plenty of DRM'd books. Although, Amazon has a workable DRM model at the moment that doesn't break-down when you are offline or when Amazon servers are offline.