[jcsiracusa]

The sentence in question is not an assertion about Apple's feelings towards PCs. It's recommended pairing of action and motivation. "Joe should marry Sue because he loves her, not because she's rich." Whether or not Joe loves Sue is another matter.

[tolmasky]

The point remains that if they however don't love personal computers, then both reasons stand. In other words, perhaps Joe should marry Sue because he loves her, but its moot because he doesn't (he instead loves her much younger sister). EDIT: In other words, you're both right.