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by jacquesm
4845 days ago
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I don't charge every billable hour. This costs me a couple of hours every now and then but it gets me tons of goodwill back because I'm not the guy that bills for every little tidbit. This translates into customers not being shy about calling me, which in turn translates (more often than not) into business, either direct or by referral. I've made the conscious choice to let the longer term be more important than the shorter term. The near term cost is << 5%, the long term gains have been immense. Typical things I don't count as billable: - short phone calls - meetings that can lead to substantial business - referrals - introductions / finding employees Not always, not with everybody, but more often than not those come at 0 charge and it cements the relationship. If all someone wants from me is an introduction or a referral then they will most likely find a closed door, but for existing customers I really could not justify putting a price on every interaction. Note that this works for me, it could very well not work for you. |
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