[speedyapoc]

I would still never be able to use a .co domain for my product, even though a neater domain could be created compared to what I can get with a .com. Much of my user base consists of the non tech savvy, most of which would interpret it as a spelling mistake and visit the .com site instead. Unless you can incorporate the ".co" into the name of your product ("o.co" and overstock.com comes to mind here), I just don't see a .co being viable.

[27182818284]

If they're non-tech savvy, don't they just type into Google/Bing/whatever their browser page is set to? The non tech savvy (albeit smart) people that I know didn't know you could use the Internet without Google. I.e., even when using Facebook, Facebook would be typed in as the search query.

[xauronx]

To get to OUR OWN WEBSITE, my manager goes to his yahoo toolbar and types "google", find google on the search results, then types in the google search bar "companyname.com", then finds us in the results list and clicks it.

yeesh.