[nonamegiven]

That's not bait and switch.

> "Bait-and-switch is a form of fraud used in retail sales but also practiced in other contexts. First, customers are "baited" by merchants' advertising products or services at a low price; then customers discover the advertised goods are not available. Other products are "switched" for them; however, these items are often costlier." https://en.wikipedia.org/wiki/Bait_and_switch

Bait and switch means that you're promised or enticed with one specific thing, but that thing is not available and you're offered something different. The idea is that you wanted something, so fuck it just buy it and get it over with. And of course some people won't even notice the switch.

Free now pay later and the other schemes are not bait and switch. When you get there/sign up, you have the free version right now, exactly as advertised. And there is no attempt (usually) to hide the fact that free is only for N days, after which you'll need to sign up.

Similar for free/paid for reduced/enhanced. You're getting exactly what's being offered.

[saosebastiao]

But they are bait and switch when the terms and offers change after you sign up. Instagram for example.