Google (the search engine) would be the prime example. A search engine is the service that Google provides, and by virtue of its service, they build their product (audiences) by making the audience self-select into niches (i.e intents).
Google isn't a startup anymore. If I were to be asked about more recent startups, I'd list Buzzfeed, the 9gag peoples, Ben Huh's company (can't remember the name) amongst those with quite decent strategies for advertising. You may notice that they're almost all content based companies/startups - that's because it's easier to build audiences with content.
Google isn't a startup anymore. If I were to be asked about more recent startups, I'd list Buzzfeed, the 9gag peoples, Ben Huh's company (can't remember the name) amongst those with quite decent strategies for advertising. You may notice that they're almost all content based companies/startups - that's because it's easier to build audiences with content.