[nowarninglabel]

One interesting takeaway I had from this experience is that it's really a combination of many failures in the user experience that makes this such a frustrating experience. Had there been but one or two pitfalls along the way it probably would have gone ok, but instead even as a reader I am left upset about the process and failures here. But thinking about their developers, it was probably many different people or even many different teams that worked on each part of this, and are all probably unaware of each other's failures.

Thus, it's reminds me quite of a bit of the engineering crisis of 1978 for the Citigroup building which only reached crisis levels because of so many combined cut corners and failures together http://en.wikipedia.org/wiki/Citigroup_Center#Engineering_cr...

[pixl97]

In both cases (UV and the building) is there were plenty of successful designs that could have been copied from.

It's even sadder in the case of UV that there must have been no end user testing before shoveling this out on the customer. Add on the entire website seems designed to extract information on Facebook accounts so they can keep tabs on you, it's obvious that none of this is about customer satisfaction or usability, but about new ways to monetize the customer and give them as little service as possible.