[pfredrich]

(I do product at CropUp.)

It's for anyone who wants to sell a product on a social network like Facebook, Twitter, etc., whether you have an online store already or not. It's not great to share a link to your online store on social networks because then your customers have to go through the entire checkout flow incl. putting the item into the shopping cart, going to the shopping cart, clicking on checkout, creating an account or not, ... even though all they want to do is buy one specific item quickly and easily. With CropUp you can sell individual products via a very streamlined checkout flow, that works great regardless of the social network or the customer's device (mobile, tablet, desktop).