[r0s]

It seems like there's two sides to creating demand for a product, natural customer desire and customer desire plasticity.

Of course, focusing on both is the best approach. Personally, I've never gleaned the appeal of apple products. They don't seem simple or intuitive such as how they're sold, from my perspective. Maybe this is my advanced user perspective talking, but it seems like just another UI with a different terminology and tropes. A new interface to memorize. So from this perspective, the trick is getting users to want to invest time and money in that new system. In that, apple is quite successful.

[babesh]

Yeah sure, that trickery is what makes iOS so easy to use for very young children. Time to put away the blinders and put yourself in the perspective of other people.

[r0s]

iOS isn't a full open computing environment, any simple interface is just as "intuitive", compare to android or WP8.