[enraged_camel]

>> The reason for that is well explained in The Innovator's Dilemma.

Side note/question: I know there's three books in that "series": Innovator's Dilemma, Innovator's Solution, and Seeing What's Next. For someone who has not read any of them, what's the correct order? Are all three required, or is there overlap between the contents?

[SatvikBeri]

Innovator's Dilemma is much more academic and research-filled, Innovator's Solution is more "here's what you do with it." I'd recommend Innovator's Solution first as it's a somewhat lighter introduction. (I haven't read Seeing What's Next, so can't comment there.)

[ryanmolden]

I've only (yet) read Innovator's Dilemma, I would definitely recommend it. As for order, I suspect publication order would be the best as it would show progression of ideas/learning.

[andyidsinga]

you could go published order. But no matter what you must read Dilemma - its the seminal text.