[UnoriginalGuy]

I'm in exactly the same situation as you. I have asked about it here before and the replies are "do A/B testing to figure out which idea is best" which is fine but only if you already have ideas.

There is really two problems: Creating ideas, and knowing which ideas are "stupid" and which you should try.

While it is easy to say "A/B test them all" that just isn't realistic with any level of time, cost, or personal constraints.

I'm yet to have any idea that passes the "would I pay money for that?" test. That's kind of a massive problem.

[mattgreenrocks]

> I'm yet to have any idea that passes the "would I pay money for that?" test. That's kind of a massive problem.

This is a mindset problem for many developers. It's hard to realize most businesses love to pay money to make problems go away, however. When I was a consultant, I would have thrown money at a service which I could bill through, and it would auto-file my taxes with Uncle Sam without me having to do anything. Why? Because I forgot to do it, and had to pay penalties and such as one giant check when I filed for 2012.

Basically, what do people have to do that they dislike? Businesses have a bunch of those needs.

But, yes, the startup biz seems dominated by these pithy replies from people who've had success and just can't imagine how other people also aren't killing it. Posturing, pure and simple.

[wilfra]

It's not just posturing, their success came easy to them and thus they truly believe success is easy. They don't recognize the huge role luck plays. There is also the fact that the problem you guys are describing is not a problem at all to many people, like the guys who say this is easy.

I am one of those for whom ideas are not a problem at all. Nor is assessing other peoples ideas to quickly figure out which would likely have a market and which would not.

I've just added writing a blog post about this to my to-do list, hopefully I can come up with something good and help a whole lot of you improve upon this if it hits the front page. It's going to be really difficult though to put into words exactly how and why I can easily do this. I've never really thought about that - I just do it. It comes naturally.

I'm going to put a lot more thought to this, but one thing that comes quickly to mind:

Engineers are trained to think of all of the possible things which might go wrong and prevent those from happening. That's the exact opposite mindset of a productive idea bot. The idea bot thinks of all of the possible things that might go right and only thinks about what might go wrong later (often times pointing those things out to the idea bot is a major role of a good engineer). With experience and practice they'll be able to dismiss ideas faster because they know what can go wrong but they still have an optimistic approach and a very open mind to new ideas. Engineers can have a pessimistic approach and a somewhat closed mind about new ideas.

So what you need to do is learn to flip that switch in your brain. Once you start actually building something, think about what can go wrong. But when you're thinking of ideas, dismiss every negative thought that enters your mind and think positive. What could go right, how much could I make from this if all goes perfectly etc. Get yourself excited. Excitement about ideas breeds more ideas.

[obviouslygreen]

I'm yet to have any idea that passes the "would I pay money for that?" test.

My apologies to the long-deceased quadruped I'm about to assault, but assuming you mean "I" as in yourself, the person writing, "would I pay money for that?" is only a useful question if you are confident that your target demographic's needs, goals, priorities, problems, and disposable income are extremely similar to your own.

Market research is hard, in no small part because people will unwittingly provide you false information all day long on what's worth solving and what they'd actually buy. Those are separate problems, though; starting off asking who your product should appeal to will then let you start investigating the right question, "will its intended target audience pay money for this?"