[adjwilli]

Facebook has every right to promote paid posts, and Google has every right to promote paid links despite not exercising it. And we as users have every right to decide whether we find the Facebook feed and Google search results relevant and useful based on that. When Facebook's policy starts effecting the quality of their services for users and companies, people will stop using it, just as if Google's search results lowered in quality people would switch to something else.

[ElissaShevinsky]

This is a very useful insight.

If brands can't rely on Facebook to reliably deliver messaging to a significant number of their fans, then these brands will spend less resources (both effort and money) on cultivating fan bases on Facebook. Instead they'll focus on Twitter, Instagram or just reduce the scope of their social media campaigns in favor of something with more optimized results.