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by espadagroup 4847 days ago
Hey, I'm on the marketing team at Fab. We figured for us this would be an edge case since our emails are made up almost entirely of images.
3 comments

You're being almost too polite. Fab's mails utterly pointless without the images.

I normally hate email with lots of images and prefer plain text over HTML, but in this particular case anyone claiming to read your emails with the images off is just trolling.

Are there samples of the emails mentioned here I can view, without signing up? It would be easier to make informed statements on this thread that way.

In general, marketing emails that are mostly images get binned by me. It's especially great when the only text is "unsubscribe" -- easy to find!

If the images really are important, and not easily replaced with text then I could understand your position easily.

Here is an example of our emails, http://cdn.splatf.com/w/wp-content/uploads/2011/10/fab-email..., it is from a while ago but the layout is the same. As you can see we are a very visual company. The emails mirror the site so you can use that as a reference too. Again very visual and "not easily replaced".
Soon - Just added to metascribe.com (just hit MVP - designed to cover exactly this scenario: To preview a list before deciding to signup)
Well, that's a great way to get me not to read your mail ;-)
I thought that was a good joke.