[pepyn]

From my experience selling digital products to the U.S./international market, a very small percentage of visitors actually check the contact page (where they would find the business name/location). Unfortunately I did not A/B test displaying it more prominently so I don't know whether that would have improved conversions or not.

When choosing a payment processor, making sure that it handles the whole process should save you the hassle of setting up a merchant account (an account that allows you to accept credit card payments) with a US bank.

I am Dutch too and I know a B.V. (Dutch limited stock company) is allowed to be a "holding" company that owns all the shares in a foreign company - but I went to business school and not law school, so there might be some fine print you'd want to consult a lawyer about.

It'll be an expensive hassle though, so if you're not dealing with B2B I'd recommend getting the "trust indicators" consumers are looking for by getting a U.S. street address with Earth Class Mail and possibly a U.S. phone number (through Skype) that forwards to a Skype account in your company. You can always go the U.S. incorporation route when you have the revenue to finance/justify it.

[Avalaxy]

Thanks for your post. What would you advice for my C2C startup, a Dutch BV or an American LLC?

[pepyn]

I would definitely start out with a B.V. since it would be much easier and cheaper to set up, and less hassle/paperwork when tax time comes.

Then, when revenues justify the investment, I'd set it all up properly in the US with the help of a good attorney and/or accountant.

An important point here is that as a B.V. you would be governed under Dutch law if someone sued you. This should be disclosed in your terms and conditions as it will be considered unfair trade practice otherwise. If you feel you don't want to hire an expensive lawyer, I think the KvK has an export desk where they can help with these kinds of questions.

But it all depends on what kind of startup you have - if you have already validated the idea and have some investor/savings money I would hop on a plane and get it sorted there straight away :)

[Avalaxy]

Thanks for your advice! Can I stay in touch with you in case I have some more (short) questions?

[pepyn]

For sure! I just sent you an email (to the address in your profile).