| What you're saying is true from an engineering standpoint (serial vs parallel), but has to be placed in the customer's context. In this specific case the quality is bad, operation is unreliable, and the price is high. Consumer devices accept HDMI as input. Serial to parallel video (Lightning to HDMI) is tough without some heavy-duty hardware -- hence the exorbitant cost of these adapters. The SoC design introduces a massive amount of complexity. This has yielded unreliable operation. And it introduces that complexity at a point of physical vulnerability -- people don't treat adapter like tiny fragile computers. They treat them like, well, adapters. End-to-end serial communications would be nice, but that's not the world we live in. Lightning isn't that much smaller than HDMI or Micro-HDMI. Reversibility is a very minor feature, and not worth the price being paid. And that's not a $30 adapter. It's a $50 adapter. Did you think it was $30? That was the old one -- parallel to parallel. |
Now since the adapter is a SoC and it's OS is booted from the device, what that means is, every device has essentially full control over how it wants to output HDMI, without having to change the adapter or the port. Right now this is accomplished using this quirky h.264 encode/decode workaround, but this is first-gen, and it doesn't have to stay that way. Future iDevices might load a different OS onto the SoC and output lossless 1080p using the exact same adapter! And without breaking older devices.
It frees Apple from having to define a fixed method of transmitting HDMI over Lightning now, that is then set in stone for the next 10 years, and has to be supported by every future device.
It also frees them from having unnecessary pins, which might become useless in the future, but have to carry over to every new device (a.k.a. 30-pin connector). And knowing Apple, probably THE top priority of Lightning was to have a slick, easy-to-plug-in-n-out, user-friendly connector, which Lightning admittedly does way better then any MicroUSB standard.
Because in essence, the only thing that is fixed about Lightning is the physical shape and pins, so they focused on getting that aspect right and future-proof. How the data is transmitted can be changed on a device level basis.