[nirvana]

What you say is correct, but what I was trying to say (you may disagree) is that SIRI was a big jump into mobile search, and that it is a bigger move into mobile search than google's hardware projects have been in competing with Apple.

SIRI is still in the early stages and would benefit a great deal from becoming more of an App platform, but I think that is going to take some time due to the nature of how SIRI works.

[ChuckMcM]

As a 'UI', SIRI was pretty cool, but if you compare SIRI on an Apple device with Google Now on an Apple device, both of them use Google to do the 'search' part except that Google Now's integration with the search backend gives it more visibility in what you are trying to find.