[Mitchella]

In many ways though being a 'different'/'ethnic'/'cultural', whatever you want to call it, brand and marketing as such can be brilliant for a business. I come from an arab/white american background and everyone within that culture will stay loyal to anyone with a good business that is also arab(to some degrees of cultural diversity). With that comes your base market to keep your business going, then because of that loyalty you have people hear about it and come regardless of their backgrounds. If you're running a good business those people become loyal to your brand even if you don't sell hotdogs and hamburgers per se (the typical 'white american' food :P).