[bradwestness]

It already has, in the sense that early adopters and content creators have largely abandoned it in favor of other services (mostly Twitter, Tumblr, Instagram and now Vine). Facebook is now mainly the realm of corporate-sponsored pages and gossip among non-technical folk, so basically MySpace circa 2004.

Granted, it's much less aggressively bad than MySpace was at that time, since people can't arbitrarily embed HTML/CSS/JavaScript wherever they want, but its stock prices are absurdly over valued and it has never found a way to monetize its audience, and it has totally lost the trust of its users.

The main thing Facebook has going for it is that everyone is on it. But most high-profile people only use it as a place to link to their profiles on the services they actually use, and people will follow the people they "follow" on to new services, if you follow me.

I think it's safe to say that it will become more and more of a ghost town over the coming year or two.