[makalumhenders]

The question I still don't see answered is — are you proposing to charge based on the value you might deliver, or the value you actually deliver?

If Apple ask you to bid on creating the iPhone, how would value that? (The world hasn't seen an iPhone.) If you're capable of designing the iPhone and the best your competitor is capable of is creating a Galaxy, would the two bids be equal under the assumption of ideal value pricing?