[nitrogen]

That still doesn't address the issue that none of those ingredients look like "food" to someone who doesn't already know you can put them all together with some heat, water, and time. Part of what keeps those foods cheap, as well, is that they aren't marketed, they have dull packaging, and they're on the lowest-value shelves in the supermarket where they're practically invisible.

[arbitrarywords]

Yeh, so true. It's a good hint you're shopping right if you have to bend down a lot and, hey, free workout. Also I know a huge number of people who well know how to cook, but just don't get round to it. Something, something delayed gratification, future time orientation, blah. Also, why am I reading hacker news and looking at knowyourmeme when I could be cooking dahl and rice?