[warech]

As personalized medicine becomes more mainstream, it will be important to use accurate terminology in general overviews like OP's website. For example, 23andme does not provide DNA sequencing. Instead, they evaluate samples against a comprehensive panel of small nucleotide polymorphisms. This "fingerprinting" is informative and actionable, but not technically sequencing. In the same way, I doubt whether Genetik Ink will actually "take your DNA, sequence it, and turn it into an artistic representation" for <$500 (full genome sequencing is still $5000+, though dropping quickly in cost).

[kishb87]

That is a good point. What we do is Sanger sequencing. This is sequencing of up to 500bp of DNA and not the whole genome. This type of sequencing is much more affordable.