| >People download things which they either do not have access to or do not value enough to pay for Yes, THIS! I think this is the crux of the entire argument that is completely ignored by nearly every content producer. People value things differently for a huge number of reasons. With things with a personal appeal like music, or maybe TV/Film but I imagine less so, some people will pay more for their favourite band, others won't. That means the band is undervaluing their product to their greatest fans (good for the fans) and over valuing for their lesser fans. Normally, when I download things, it's because I don't value the product at the price it's being sold, but I do still value it!
Film is a great example of this. I'll happily pay $5 to rent a great film like Django unchained, or Avatar, etc. But am I going to pay the same amount for the (boringly bad) Bourne Legacy? No. But I would still pay something to see it.. perhaps $1, maybe $2. But I can't because there is no option to do this. So instead, I would consider downloading it. So what have the film company lost when I chose to pirate instead of purchase? Not $5 because I wouldn't have paid this in the first place. So they've lost $2. And what have I lost? I've had to spend some of my time hunting down and waiting for the film to download (A minor inconvenience) but that's it. So seems like the only loser is the film company. For evidence, look at the most highly downloaded film of 2012 'Project X'. IMDB gives it a 6.6 rating and it sounds a bit lame but fun. Exactly the sort of film that isn't worth full price rental. Or perhaps that's just how I see things.. |