[ElissaShevinsky]

Author Ann Friedman has a useful insight: "From the Web-based heavy hitters like OkCupid, eHarmony, and Plenty of Fish on down to newer apps like Skout, How About We, and MeetMoi, they’re all developed by men."

The CEOs of every major online dating site are men, with the exclusion of newcomer Coffee Meets Bagel. OkCupid, for example, has about 30 people, and fewer than five team members are women. These women have relatively minor roles in product development.

Women don't like using online dating sites. Female users are harder to sign up, much less engaged than men, quit sites faster, and are less likely to convert to paid memberships. It's worth considering whether this has anything to do with online dating sites being designed primarily by men. Online dating sites monetize via their male users, which perpetuates designing for the male experience.