[monological]

Yes, so usually you're (generally speaking) talking to a friend about some particular service or you're using some app that everyone else uses and think, 'it's missing this' or 'I could do that better'. The problem with this is that everyone rides the popularity wave, talking about and using the new thing on the block, thinking to themselves, oh, look at me, check out my latest iPhone/twitter/facebook/git/django/rails based app, while other important fields get ignored. It's like a mad gold rush. Everyone sees these things exploding and they all want a piece of the pie, while ignoring other areas which have a massive potential for innovation. The thing is, I'm not going to be hypocritical. I myself am also guilty of falling into this pattern, because it's the path of least resistance, but I try to force myself to think outside the box.

[josh_nyc]

Exactly... I have been mining the ""mundane"" areas for ideas, since I know everyone else is riding the two point oh thing.

It's hard to force out-the-boxedness, though.