[colortone]

The overall positive sentiment towards [semi-traditional] ad-based business models in this conversation is very alarming.

The game isn't "improving advertising"; it's "reinventing communication between buyers and sellers".

Those two things are way different.

Think about it this way: the less we all focus on making ads better, the more polluted the mediascape becomes, shrinking the pie for everyone ...instead of growing it.

(that last insight via @umairh)