I had no idea they were that big. Wow. Admittedly, I don't watch the super bowl or have cable, but still, even with big marketing dollars this still screams scam to me.
The fact that they can afford a super bowl ad just proves the effectiveness of their scam. Its kind of interesting as a case study, as long as no one I know, like, or care about does business with them.
on the flip side of that coin, superbowl ads were going for super cheap this year, and i bet they had to scrape bottom, dredging up these guys, just to fill up the slots.
Actually they sold a record amount of ad revenue ($206m), so no they weren't going for super cheap. They had a few last minute cheaper spots, but we're still talking the $2.4m range.
The fact that they can afford a super bowl ad just proves the effectiveness of their scam. Its kind of interesting as a case study, as long as no one I know, like, or care about does business with them.