| A killer app scenario seems to the most likely path to widespread adoption for Glass—something that would promote widespread adoption. Meaning a key use case or feature that makes it popular. Think email, and then the internet for personal computers. It's hard to make new kinds of products that a lot of people want. Disruptive products (by the original definition) start out as something almost no one wants, and create new markets for themselves or die. And they aren't "disruptive" until they iterate features to take them into markets that are mainstream for their category. Basically, they are more innovation than invention, more evolution than revolution. Google glass is one of those products people get excited about from time to time that tries to jump right to the end game, skipping the evolutionary stages. Often they are simply ahead of their time, for various reasons. Think tablets before the iPad, for example, or video chat phones decades before computers and mobile phones. So without a killer app, Glass seems like one of those products that needs a LOT of real-world evolution and iteration before it could become at all mainstream. Thus a strategy could be to make Glass appealing to developers to better optimize for the possibility of popular features or use cases to be found. |