[unwind]

Yeah, that was my thought as well.

First, I explained it with "the author means a hardware product", but then he immediately said that Apps where almost a product that people pay for. So, uh, I guess the ad network just doesn't count, since it's "only ads", or something.

It seems to work fantastically well though, both practically and of course economically for Google, and of course it must be seen as being a product at his point.

So, I guess at the end it's just a rant. :)