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Are you talking about a Customer Development interview? If so, it depends on what phase of the process we're in. I'll answer relative to the very first discovery level interviews, since those are the ones we've done the most of: How many people do you talk to on each batch before you sit down to analyze the feedback? We analyze feedback after each interview. After a few (say, 3-5) we would sit down and synthesize / aggregate and look for patterns, etc. How do you go organize and go over the feedback you got? Right now it's a pretty manual process. Notes are stored in Google Docs documents (one per interview) and other docs are used to store the synthesized observations and what-not. Keeping track of the process itself, scheduling interviews, etc., is pretty adhoc... a combination of Google Calendar, spreadsheets, various text files, etc. We've recently deployed SugarCRM, however, for at least managing contacts and what-not. Ideally we'd like to use a Customer Development specific tool which "knows" the CD process and workflow, but we haven't yet bothered to find or write one. How many questions (in avg.) do you do on each interview? We have a canned list of about 40-50 questions we can use, but not every question is used on every interview. Answers to previous questions affect which subsequent questions get asked. On average, we probably wind up asking about 25 meaningful questions. |
If you're open to sharing the questions, I would love to take a gander to see what I can learn.
Thanks!