Ugly is in the eye of the beholder, but LG moves a ton of product, and could put WebOS somewhere it has never been so far: in the hands and homes of millions of consumers.
The real question is whether the UX will be beautiful on TVs with remote controls. It was on the Pre, but that's nothing similar.
LG's 3D TV range is actually quite good. The Cinema3D series of smart TVs have a lot going for them including great display, beautiful elegant design, and an intuitive remote.
I have a Nexus 4 and it's beautiful. I love it. But I don't really consider it an "LG" phone because look at how strikingly different it is from their other models. It seems that because they carried the Nexus brand, they had to follow the Galaxy Nexus' design, which might be a standard for Nexus phones now. I wouldn't be surprised if the next Nexus phone looked the same.
The real question is whether the UX will be beautiful on TVs with remote controls. It was on the Pre, but that's nothing similar.