[dagw]

Once licensing deals by the TV manufacturers force them to choose between a TV that supports Youtube, Netflix and HBO, but not NFL Gamepass and a TV that support Netflix and NFL Gamepass, but not HBO and Youtube then they will start to care.

[andybak]

Exactly this. It's silly to expect people to buy several devices and subscribe to several 'pay monthly' services because everyone is signing exclusive content deals left right and center.

We've seen what happens with Sports deals on Pay TV and people don't like being taken for fools. The remaining moral barriers to piracy dissolve very quickly when people feel cheated.