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I'm wondering if partnering with Netflix and taking the potential flak from TV would be worth it. I don't see the reason for HBO to have HBO Go other than the tie in with TV companies.

Would it be more profitable to pair up with Netflix or to sell their shows drm free easily online? I know I'd pay for that service in a heartbeat, and I wonder how many people who own cable (I don't) would switch to paying for the few channels they actually want. However, I don't want to buy cable for one or two channels / shows, so they lose out from all money I'd willingly give them. I don't want them to cancel an amazing show because of the perceived lack of profit (Spartacus) if they could in fact double their profit from people who would buy their shows directly.

[rogerbinns]

Estimates are that Game of Thrones costs $6 million per episode http://www.contactmusic.com/news/game-of-thrones-costs-6-mil... and Netlix's House of Cards is around $4 million per episode. That puts things at the same order of magnitude. Here is a good article about the economics behind it for Netflix and HBO: http://www.theatlanticwire.com/technology/2013/02/economics-...

I'm hoping the idea of exclusives goes away - as long as the producer gets paid, who cares how the actual video was delivered (cable, iTunes, Amazon, Netflix, Vudu, DVD etc). Unfortunately in the battle for market share it is worth some of those video deliverers to pay more to lock out competitors, but it doesn't benefit the consumers.