[shurcooL]

Would it help if he prefixed it with "In this article, I argue for why I believe that you should"?

[ansgri]

"A way to stop reinventing REST API clients."

[mattdeboard]

Yes. Assuming guru voice just makes you sound like a blowhard.

[shurcooL]

Personally, I just assume that implicitly.

[Goranek]

Yes! :)